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Clean Freak


Based on Nielsen’s Most Recent Data Not Your Mother’s has the Top Selling Dry Shampoo in the U.S.

Clean Freak

Tampa, Florida (July 9, 2014) – According to Nielsen, the leading global provider of information and insights to what consumers watch and buy, Not Your Mother’s Clean Freak Refreshing Dry Shampoo is the number one selling dry shampoo in the U.S. (Nielsen US-xAOC 12 WE 6/7/14 data).

Clean Freak Refreshing Dry Shampoo was created with busy girls (and guys) in mind, as it will instantly refresh and clean hair without any water. Just a few sprays on roots and throughout hair, followed by brushing to diffuse the powder, will help absorb any excess oils.


“We are beyond honored to find ourselves at the top of the selling charts,” says Bethany Pagliarulo, owner of Not Your Mother’s haircare. “We simply have the most amazing loyal fans to thank for this as well as our wonderful retailers.”

Clean Freak Refreshing Dry Shampoo was launched in 2011 and quickly became a favorite among fans as well as professional stylists and celebrities. Paris Hilton, Harley Viera-Newton, Olivia Holt, Maggie Rose, Ariel (Icon for Hire), and Gilles Marini are among the celebrities who love Clean Freak. Many rave about the quality of the product, how well it works without leaving a white cast behind, as well as the value (MSRP is $6 for full size 7 oz. and $3 for travel size 1.7 oz.). Clean Freak is sold nationwide at more than 25,000 U.S. retailers.

About Not Your Mother’s®

Not Your Mother’s® is a Tampa-based haircare brand under Demert Brands, Inc. With a young, trend-savvy fan base the brand’s philosophy is to offer top-performing products with an innovative approach at an affordable price point. The line is recognized for its signature eye-catching graphics, quirky product names and playful descriptions. Not Your Mother’s is sold at more than 25,000 U.S. retail locations including CVS/Pharmacy, ULTA Beauty, Target, Walgreens, Urban Outfitters, Walmart, etc. as well as at regional retailers including AAFES, Acme Fresh, Ahold, Albertson’s LLC., Bag n Save, Dierbergs, Duane Reade, Five Below (travel size), Harris Teeter, HEB, Hi-School Pharmacy, Kerr Drug, Kinney Drug, Lowes Foods, Meijer, Navarro, Raley’s, Ricky’s NYC, Savemart Grocery, Schnucks, Shopko and Supervalu. Internationally the line is available in Mexico, Australia, Chile, Brazil and Korea. The current lineup includes 26 SKUs. For more information please visit

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