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Brief DeMert Brands, Inc. History

Having already been established in the beauty business as Nature’s Therapy, a company known for the brand Professionäl – which targeted the market’s need for high quality, reasonably priced salon quality hair care goods in a retail setting – Rocky and Bethany Pagliarulo purchased the trademarks for DeMert and Dougherty in 2000. Being industry veterans who recognized DeMert Brands’ Nail Enamel Dryer as number one in the industry, they simplified the name to DeMert Brands and continued developing existing business, expanding distribution and adding goods to extend product lines.

In 2005, the purchase of Robert’s Research Laboratories continued to extend reach to consumers by incorporation of product lines Gefden, Hi Pro Pac and a line of highly popular skincare gels. Now, with a solid foundation in both the professional beauty and retail businesses, the road to launching new brands and continuing to broaden reach with existing brands was paved.

Two thousand eight brought initial ideas for a new brand called Not Your Mother’s – a development born from the need for a superior quality hair care line for tweens, teens and young adults at a price point compatible with their reasonable budgets. After a quiet launch with six items in 2010, in approximately 400 Walmart stores, the brand can now be found in over 25,000 stores nationwide and over ten countries worldwide with 31 items and more continually in the works.

DeMert Brands, now considered a legacy brand by the professional beauty industry (Beauty Store Business, 2012), has been around for over 50 years. Including those mentioned above, DeMert Brands creates and maintains over 125 products within 12 product lines.

At DeMert Brands the quality of our goods is truly our number one priority. We want all of our customers to feel like they are getting the highest quality beauty care products without the high dollar salon pricing. Our products are never tested on animals and they are proudly manufactured here in the United States of America.

DeMert Brands is a proud corporate sponsor of the Young Survival Coalition.  To learn more, please click the logo below.

YSC - Young Survival Coalition


DeMert Brands’ products are proudly made in the United States of America.
DeMert Brands does not test products on animals. They are in fact, tested regularly by our human staff.
DeMert Brands has a wide variety of professional industry, salon and mass retail items. Some items are not available in local retail stores. Please email to find where you might be able to find your favorite DeMert Brands products.
You can purchase those items right here at Please visit the Our Brands tab to view the items. Here you can also add those items to your cart and place an order. You can also place an order by phone by calling 1-844-2DEMERT (1-844-233-6378) or 813-903-0434.
Orders are shipped via UPS Ground or FedEx. By law, flammable items are not permitted to ship by air. Please visit our Terms & Conditions tab for more information.
The flat-rate shipping fee is based on the price UPS charges us to ship you your order. We do not make any money from the shipping fee. Do note: DeMert Brands offers FREE shipping to continental US customers on orders of $40 or more. This offer is valid only on orders which include $40 or more worth of goods (not including taxes). Please visit our Terms & Conditions tab for more information.
Orders are processed in the order they are received, on the business day following their receipt. Domestic orders are usually shipped within 3 to 5 business days after being received. Domestic orders are expected to arrive within 2 to 10 business days from ship date, depending on your location. Please visit our Terms & Conditions tab for more information.
Unfortunately, due to the nature of our products and restrictions by both FedEx. UPS Ground and USPS, we do not offer expedited shipping services. We apologize for any inconvenience. Please visit our Terms & Conditions tab for more information.
DeMert Brands has a number of aerosol items that are restricted from being shipped to certain states within the US due to VOC compliance. Those states include: California, Connecticut, Delaware, Illinois, Indiana, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Utah, Virginia, Vermont and Washington DC.
Items that cannot be shipped due to VOC regulations include: Wig & Weave Aerosol Lusterizer, Wig & Weave Aerosol Net Spray, Aerolak, All Set Firm Hold (Blue), All Set Extra Firm Hold (Gold), All Set Ultra Hold (Red), Avec Instant Styling Spray
DeMert Brands does not regularly offer coupons or free samples. For those items available in retail stores, please check those stores periodically for in-store offers, discounts or rebates.
Select DeMert Brands items are available internationally. Please visit our International Distributors tab to see if DeMert Brands is available in your country and inquire with the contact provided. Don’t see your country? Please email for any questions.
Please email with information about your business and contact information. A member of our sales team will be happy to assist you with any inquiries you may have.
DeMert Brands is open during standard business hours Monday-Friday, 9am-5pm EST, excluding holidays. You can contact us via phone at 1-844-2DEMERT (1-844-233-6378) or 813-903-0434 or via email Please visit our Contact Us tab for more information.